Introduction to Integrated Marketing Communications

Welcome to Introduction to Integrated Marketing Communications (IMC)!

Do you have an interest in marketing, communications, branding or advertising but you’re not sure where to start? Have you heard of IMC? Do you want to make a shift in your career and need the basics first? This course is designed for YOU.

Hi there! I’m a professor with years of experience teaching adults how to navigate the marketing field. From beginner courses to familiarize students with basic terminology to capstone and graduate courses that culminate in a real client-facing campaign, my courses in the classroom and online have landed students in lucrative, fulfilling positions in the marketing, advertising, communications, and branding fields. During my off time from drafting new courses and doing research, I make digital classes like this that draw on the lessons I teach in order to educate more people, faster.

So here are the two main benefits of taking this course:

#1 – Go at your own pace. Don’t rush if you don’t need to – learn, reflect, and join our digital community on Facebook to ask questions that may come up.

#2 – Be taught by a college professor. I get it, there are a ton of online courses available. Many are great! Some are only good as supplemental lessons. Not many professors do independent courses because we genuinely want students in the classroom to gain the full experience. Things come up – costs get high – you’re looking for more flexibility. However, there’s a comfort in being taught by a professor. Every day I work to create better courses and more effective ways of delivering learning materials to students. Check the syllabus – take the leap – let’s go!