Shalane Walker is the Associate Director of Media Planning and Strategy at Wavemaker in Chicago, IL. She has not only worked overseas (Dubai) but has also developed multiple marketing strategies for diverse markets.
This is the second part of her two-part series on careers in media planning and how it can shape targeting diverse audiences. In this episode, she gives insight on the industry, specifically looking at targeting minorities and how technology has changed the way we measure performance. How does media planning fit into a marketing and branding strategy? How have streaming services such as HULU impacted the way advertisers buy ads? How will Nielsen evolve with the rise of new tech? When we think about reaching diverse audiences and segmenting the market, what do we need to keep in mind?
Be sure to follow us on Spotify and Facebook!
To support this podcast and help us interview more black marketing/advertising professionals, click the donate button on this page. Remember, we also aim to fund scholarships for black students entering marketing and advertising career fields.
Keep it classy yall!
Podcast: Play in new window | Download
