The Bitter Pill: School Was Not a Safe Haven For My Child
The coronavirus upended nearly every part of how we teach and learn, specially for k-12 students. However, not all schools prove to be a safe haven of learning and growth.
Jennifer Sadler
Marketing Strategist ~ Professor ~ Managing Director
Digital strategist by design; trainer by trade. With both an analytical and creative mindset, Jennifer has developed campaigns from concept to execution for over 200 small to large businesses that garnered continuous growth and consumer loyalty. Along the way, she built two businesses – one that helped to bridge the gap between young professionals and opportunities for engagement in Memphis – the other an online marketplace and gift box company that showcased products made by local vendors.
Knowledge of the changing landscape of digital marketing and the desire to research in a large marketplace brought her to Columbia College Chicago as a tenure-track Assistant Professor of Marketing in the Business and Entrepreneurship Department. She teaches a myriad of marketing topics through a practice and theory approach, allowing students to have a hands-on learning experience that is, at its core, based on fundamental theories of the field. Students have the opportunity to explore advanced digital techniques, such as social marketing/advertising, Google AdWords (SEM) and Analytics, and branding maps. She is certified in both Google AdWords and Analytics.
Her goal is to disrupt collegiate education by introducing students to new ideas, new methods and new projects that will better prepare them for the opportunities available after college.
Her company, Fourteen Hearts, employs college students to work alongside her on client campaigns. Campaigns developed and managed by students have gained considerable revenue for clients and a sustainable resume builder for the students.
