Overview: Every organization will need to redevelop policies and procedures to meet the needs of customers, clients, employees and stakeholder as a key component to continued growth. Understanding the needs of every role and closing the gap on diminishing profits or missed opportunities is the core focus of this three-day fully immerse experience.
Process: A two-three person team will spend three days in the offices to interview employees, managers, and departments to understand the climate of the organization and needs of the people. Researchers will survey past customers/clients alongside these interviews to gain a full sense of how the company is viewed. The team will work alongside people in your organization and identify gaps in processes. A detailed overview of costs, expenses, vendor contracts, organizational flow, and historical growth data will seek to uncover missed opportunities and profit losses. We will ask tough questions and deliver detailed results. For larger organizations, more team members may be necessary. The third day will conclude with an initial findings report, with the detailed report delivered within two weeks post visit. Clients also have the opportunity for follow-up phone sessions to receive additional help post-visit.
Branding and Marketing Strategy
Overview: Exceptional branding and marketing campaigns are developed with the audience in mind and detailed research that aims to understand the industry, customer and digital climate. Custom marketing strategies include audience insights, industry data, detailed tactics and KPIs to measure the success of a campaign. Branding takes into account the history and overall story of the company to excite possible customers.
We develop the methods you need to use in order to optimize traction for your business or organization and the ways to measure how your efforts are meeting the goals outlined for growth.
Process: A Fourteen Hearts Branding or Digital Strategist will meet with a key team member of your organization to understand the goals you want to focus on and determine a timeline for achievement. If you choose a branding approach, we will uncover the best way to seamlessly imbed your story throughout the company and a possible alternative direction if you desire or need to rebrand. This includes developing a branding guidelines that you can use for advertising and marketing materials in the future.
Marketing strategies are for teams who have the capability of advertising but may want assistance with tactics or audience insights. After our research team uncovers facts and figures about audience, industry and trends, we meet as a team to collaborate on strategy and creative elements. The strategist will compile this information in a plan to deliver to you for implementation. We focus on ROI (return on investment) and measurements of success for strategies. We compile the ideal locations, demographics, psychographics of your best audience segments with the tactics on how to reach them in a detailed report.
Overview: Customized training sessions are developed to meet the needs of your team, wether you want to deep dive into digital technologies like Google AdWords and Analytics or understand the best methods of securing clients via a sales workshop. Fourteen Hearts Executive Director Jennifer Sadler is a professor and corporate trainer who has led sessions that explore key digital metrics every business should monitor and uncover the opportunity gap to bring on new customers. Every collegiate student she teaches is required to be Google AdWords and Analytics certified as she is herself has over 5 certifications for digital marketing and sales.
Process: This 3hr training will gather a group of your team members together for an immersive session on a topic of your choice. Attendees will gain a hands-on tutorial and a packet of information to follow along with the instructor (and to use after the session). Every training session is customized to fit the industry and business model of your organization.
Search Engine Marketing
Process: An initial client meeting will uncover the goals for growth. Following this, our digital strategy team will develop a campaign and creative for AdWords campaigns that could include search, display, app, video, and mobile. We use a keyword and display plan to make the most accurate estimate of budget and placements to use. We deliver monthly reports of optimizations and insights with the option of a personalized training session of our process. Fourteen Hearts has a continuous growth model, which means that we aim to train our clients on methods we use to optimize their campaigns.
Social Media Marketing
Overview: Managing multiple digital accounts for the best optimization could become a time consuming task. Our team develops a strategy based on insights to deliver the right type of content at the best time for your audience. Social advertising is much more detailed than boosting posts. We perform detailed programmatic targeting on social and digital platforms as well as place your content on video streaming services or alongside social influencers. Our team works to manage client goals and expectations, along with producing and sourcing shareable content to give you the opportunity of showcasing your brand as an influencer in your industry.