4Ps
The 4Ps stand for Product, Place, Price, and Promotion – often referred to as the marketing mix. This worksheet is a quick activity for students to identify each element. My suggestion is for them to do this in groups using the campus bookstore or a nearby retailer and return the next class to discuss how each of their products differs in the store. Click on the button below to get the free download (note: you cannot download from the example shown, you have to click on ‘Download Here’).
4Ps-2